01Real Estate × Digital Marketing
Raja Housing
Project marketing across Raja Housing, Raja Prime Garden and Raja Four Squares.
- Digital Marketing
- Social Media Strategy
- Content Strategy
- Campaign Planning
- Creative Direction
- Meta Ads
- Lead Generation
Brand Manager & Digital Marketing Strategist
I build brands
people want to
notice.
Brand strategy, storytelling and digital marketing that turns ideas into brands, campaigns and content people remember.
Brand Strategy✳Campaigns✳Content✳Meta Ads✳Creative Direction✳Storytelling✳Performance✳Social✳
Brand Strategy✳Campaigns✳Content✳Meta Ads✳Creative Direction✳Storytelling✳Performance✳Social✳
01About
Strategy, creativity
and execution —
in one place.
I'm a Brand Manager and Digital Marketing professional working at the intersection of strategy, creativity and execution.
My experience spans brand building, social media, content strategy, paid marketing, campaign planning, creative direction and digital marketing across real estate, F&B, education, automotive, retail and lifestyle brands.
I enjoy understanding what people actually want, turning those insights into strong brand ideas, and bringing them to life through content and campaigns.
My background combines Psychology, Journalism and Digital Marketing, giving me a strong understanding of people, communication and marketing.
Psychology taught me to understand people. Journalism taught me to tell stories. Digital marketing taught me how to turn both into business.
02What I Do
A full stack of brand and marketing craft.
- Brand Strategy01
- Marketing Strategy02
- Social Media Strategy03
- Content Strategy04
- Campaign Planning05
- Creative Direction06
- Copywriting07
- UGC & Short-form Video08
- Meta Ads09
- Google Ads10
- Lead Generation11
- Marketing Funnels12
- Website Strategy13
- Brand Communication14
03Featured Work
Brands I've built, launched and grown.
01
02Brand Marketing × Social Media
Misae
A full brand world — positioning, content pillars, campaign concepts and a distinct social voice, built out across creatives, posts and reels.
- Brand Strategy
- Social Media Strategy
- Content Strategy
- Creative Direction
- Campaign Concepts
- Brand Communication
- Visual Storytelling
- Content Planning
03Fashion × Retail
Chic by Roshni
Store launch and everyday brand voice for a modern fashion retail label.
- Store Launch
- Social Media
- Content Strategy
- Creative Direction
- Brand Communication
04Education × Performance Marketing
Inspyr
Positioned as an industry-ready, hands-on digital marketing experience — not simply another course.
- UGC Concepts
- Ad Scripts
- Campaign Hooks
- Course Positioning
- Performance Marketing
- AI-focused Marketing
- Content Strategy
•Selected Collaborations
Brands I've Worked With
From growing businesses to established brands, I've worked across industries to build stronger digital identities, create engaging content and develop marketing strategies that connect with people.
- Raja Group
- Raja Housing Ltd.
- Misaé
- Chic by Roshni
- Fudge & Bagels
- Mad Doh
- Thyme & Whisk
- Salt Indian Restaurant
- Cothas Coffee
- Barry's Sky Lounge
- Pregame
- Kwality Foods
- Looking Good Furniture
And the list keeps growing.
I don't believe in marketing for the sake of marketing.
I believe good marketing starts with understanding people.
- What do they want?
- What catches their attention?
- What makes them trust a brand?
- What makes them stop scrolling?
- What makes them choose one brand over another?
Understand→Strategise→Create→Launch→Measure→Optimise
04Experience
Jan 2026 – Present
Co-Founder
Build & Beyond
Co-founded the venture and lead brand building, marketing strategy and content direction — shaping the brand from the ground up.
Current
Sr. Trainer — Digital Marketing
Inspyr Basavangudi
Training aspiring marketers in digital strategy, social media, content creation, paid campaigns, AI tools and performance marketing through hands-on, industry-ready sessions.
Dec 2025 – Apr 2026
Brand Manager
Boxedge Solutions
Brand strategy, marketing strategy, campaign planning, content direction, social media, creative execution, client/brand management and digital marketing.
Jan 2024 – Dec 2025
Digital Marketing Executive
Raja Housing Ltd.
End-to-end social media management, content strategy, campaign concepts, Meta advertising, project marketing, lead generation, reporting and brand communication.
Nov 2024 – Nov 2025
Content Strategist
Thyme & Whisk & Fudge & Bagels
Content calendars, reels, influencer outreach, UGC, promotional campaigns and brand communication for F&B lifestyle brands.
Oct 2021 – Jun 2022
Assistant Graphic Designer & Social Media Manager
PetCartel
Graphic design, social media management, content creation, community engagement and visual communication.
Previous
PR Director
Rotaract Club Of Koramangala
Public relations, social media, event communication, creative direction, community engagement and team coordination.
05Skills
Strategy
- Brand Strategy
- Marketing Strategy
- Campaign Planning
- Content Strategy
- Audience Research
Creative
- Creative Direction
- Copywriting
- Visual Storytelling
- UGC
- Reels
- Creative Briefs
Digital
- Meta Ads
- Google Ads
- Social Media
- Marketing Funnels
- Lead Generation
- Website Strategy
Design
- Canva
- Adobe Photoshop
- Adobe Illustrator
AI & Tools
- ChatGPT
- Gamma
- InVideo AI
- Wuri AI
- VN
- AI-assisted Content Creation
- AI Workflow Automation
06Education
PGDM
ISBR Business School
Jun 2022 – May 2024 · CGPA 7.99
BA — Psychology, English & Journalism
The Oxford College of Arts
Jun 2018 – Jun 2021 · CGPA 7.59
07Achievements
- 01Manthan — State-Level Startup Ideation Competition: Top 32 out of 272 teams
- 02Institution Innovation Council — Media Lead, ISBR Business School
- 03Rotaract — Public Relations & Communications Leadership
- 04Vice President, Student Body — The Oxford College of Arts (2019)
- 05Class Representative — The Oxford College of Arts (2018–2021)